Recruiting the best talent requires transparency and trust. This video was shot and edited to promote COBS Bread’s ability to support franchisees on the path to success. Interviews were filmed with key staff members in the company along with testimonials from COBS Bread Bakery owners. Interview clips were compiled in an order that accurately reflects a Franchisee’s journey in bakery ownership. The video was completed with b-roll from COBS Bread Support Office and across several bakeries in the Lower Mainland.