Receiving Video Feedback
How to deal with changes to your work
Client feedback is a critical phase in the development of a video project. This stage often determines whether your client will return or move on to other service providers for their next project. A sentimental attachment can develop between a video creator and their work, making it difficult to accept revision requests. However, it’s important to remember that this is a collaborative process. The video is not solely yours; the client is the content expert, and you are working together to create the best video possible. It's crucial to maintain an open, collaborative mindset.
There are ways to make this process constructive and productive. My first recommendation is to establish a system for revisions. No matter how great you believe the first cut of your video is, your client will have feedback. This video represents their business, values, and vision, so you must have a process to accommodate revision requests. For example, you can implement a system of revision rounds with set parameters, such as limiting story-level changes after a certain number of rounds or ensuring music feedback is only addressed in the first round. Whatever system you choose, make sure to communicate it clearly with your client.
Cover yourself financially by setting a limit on the number of revision rounds in your contract or agreement. This keeps everyone on the same page, and if your client requires more revisions, you can inform them that exceeding the agreed-upon number will incur additional charges. Exercise flexibility with minor requests, such as changing a word of text within the video. You might choose to waive extra charges in such scenarios, but make sure you have measures in your agreement to protect yourself financially if someone begins to take advantage of your goodwill.
The emotional aspect of receiving feedback can be challenging due to the sentimental attachment you may have to your creative work. When a client reaches out with revision requests, don't respond to their email before opening your project files and reviewing the requests. This allows you to understand the changes requested, work out solutions, and determine whether you can accommodate the changes. Often, you'll have already addressed some of the changes while going through this initial review, keeping you a step ahead before responding to the client.
When responding to requests, avoid complaining or showing frustration. Instead, state the facts if you have a concern about an edit request. Use your expertise to explain why you think it might not work or what problem it could create. Approach the conversation from a place of care for the project, showing that you want to help produce the most effective final product for your client. Offer an alternative approach that might work if necessary.
The importance of this stage and how you handle it cannot be overstated. This is the most likely point of failure in the client-service provider relationship. Avoid displays of arrogance, attempts to charge excessive fees for revisions, and a lack of flexibility. Don't be a pushover and don't be afraid to stand your ground if you believe a request is not in the best interest of the project. However, always maintain a collaborative mindset when approaching this stage.
Some requests can be a headache, but they also present important opportunities to learn and prepare for the future. Whether it’s about planning the project or setting the scope of work and revision terms, you'll be better prepared for your next video project by going through these growing pains.